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275 new magazines launch and 428 fold in 2009
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HOME MAGAZINES EXPERIENCE HUGE FIVE YEAR GROWTH: FROM 105 to 280 ACCORDING TO NATIONAL DIRECTORY OF MAGAZINES

For Immediate Release

For more media information, contact
Lisa Hendrickson
516-643-1642
Lisa@LCHCommunications.com
 

275 NEW MAGAZINES LAUNCH AND 428 FOLD IN 2009

ACCORDING TO MEDIAFINDER.COM


New York City, Dec. 14, 2009 – In 2009, 275 new magazines were launched while 428 ceased publication, according to MediaFinder.com- the largest online database of U.S. and Canadian publications. Regional magazines topped the list of new launches with 21 new titles, such as Maine Magazine and B-metro Birmingham, while it also topped the list of ceased publications (34), with titles such Atlanta Life and Denver Living.

The next largest category for new magazine launches in 2009 was Health, with 15 new titles, including Scottsdale Health and Natural Awakenings (Port Charlotte, FL). Another top category for new magazine launches was Food, with 14 new magazines such as Food Network Magazine, Edible Queens, and Sandra Lee Semi-Homemade.

"Despite the difficult year for the magazine industry, more than 275 magazines launched in 2009 – showing there is still strength in the regional, health, and food categories, with Food Network Magazine reporting more than 1 million readers," said Trish Hagood, President of Oxbridge Communications, publishers of MediaFinder.com.

            "Yet, at the same time, Gourmet Magazine, with a circulation of 977,000, founded in 1941, folded. And, sadly, many magazines were forced to abandon their print products, including Blender, Vibe, Purpose Driven Connection, and Giant."

MediaFinder also reported the top categories for ceased publications in 2009. In addition to regional magazines, business magazines lead the list of ceased publications, with 16 publications including BusinessWeek Small Biz, Conde Nast Portfolio, and Fortune Small Business. Other large categories for ceased magazines include lifestyle and real estate magazines, with 14 ceased titles. The Home magazine category also experienced a decline with Country Home, Southern Accents, and Metropolitan Home folding in 2009.

MediaFinder.com, a media property of Oxbridge Communications©, (www.mediafinder.com), is the largest online database of U.S. and Canadian periodicals, with information on 75,000 magazines, journals, newspapers, newsletters, directories, and catalogs.

            Hagood added, "MediaFinder.com is a great tool for librarians, researchers, advertisers, direct marketers, PR professionals and other business and professional people looking for in-depth periodical information."

            MediaFinder® includes information such as subscription and advertising rates, circulation and print specifications, ISSN numbers, year established, subscriber list rental opportunities, description of contents, staff names and contact information including more than 72,209 Web sites and 65,735 e-mail addresses. Users can sort, select, and download information from the database.

            Available immediately from Oxbridge Communications (www.mediafinder.com), or by calling 1-800-955-0231, the MediaFinder® database service costs $795 for six months and $1,295 for one year. The MediaFinder.com Keyword Service costs $49.99 for one month’s use, or $495 for one year, and offers searches by Keyword, Category, or ISSN number. A site license is also available via IP authentication for universities, libraries, and corporations.

            Oxbridge Communications, founded in 1964, maintains the largest database of U.S. and Canadian print media and catalogs. In addition to MediaFinder.com, it publishes a broad range of reference products including the Standard Periodical Directory, National Directory of Magazines, Oxbridge Directory of Newsletters and National Directory of Catalogs.


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